The phrase sounds like it belongs to a Fortune 500 with a compliance department. It does not. For a mid-market company, governance is the difference between staff quietly pasting customer data into whatever free tool they found and a business that knows which tools are approved and why.
Without governance, AI use spreads on its own. Someone in sales tries a chatbot, someone in ops automates a report, and no one knows what data left the building or where it went. That is not a technology problem yet. It becomes one the first time a client asks how you handle their information and no one can answer.
Governance for a company your size is deliberately small. It is a short set of rules a non-technical owner can understand and enforce, not a binder no one reads. The goal is to make the safe path the easy path, so people use AI without creating risk you never see.